Gloria Aitken's art style is a unique blend of nature-inspired, folkloric, and esoteric elements, with a touch of spookiness and pop culture flair. Her use of pen, acrylic, and digital mediums allows her to create intricate and symbolic pieces. Her self-taught style is characterized by tiny details and patterns inspired by nature and folklore. It features a mix of dark, moody colors and vibrant, whimsical hues, as well as symbolism and metaphors drawn from the esoteric traditions. She works in a blend of traditional and digital media, creating a distinctive texture and atmosphere. Letting the viewer explore a sense of wonder and enchantment, with a touch of eeriness and mystery. 

Gloria suffers from a variety of chronic illnesses and autoimmune conditions. This work is her cathartic outlet and main source of income. This business has allowed her to use her creativity and skillsets in a way that her body can handle. She believes transparency and advocacy for chronic illnesses patients is very important and strives to bring these conditions to people’s attention.